About Botdesk
We give time back to entrepreneurs with practical AI and smart automation
Feet in the clay
For years, we stood with our feet in the clay.
We ran multiple businesses and know exactly how that feels: you start with a clear passion and a plan, but soon a second job appears. Answering customer questions between appointments. Quotes, planning, invoices, and emails that keep piling up. Follow-ups that need to be done "quickly" but still eat up your evening. And meanwhile, your actual work just continues.
The frustrating thing is not that these tasks exist, but that they slowly take over your business. Repetitive administration and customer contact take an enormous amount of time, but rarely provide energy. They pull you away from where your value lies: delivering craftsmanship, helping customers, managing your team, growing. We've experienced it ourselves. And that's exactly why we understand how important it is to create space again in your schedule, your head, and your business.
The world of data & AI
Later we started a data consultancy where we still work daily with large, well-known Dutch companies and multinationals. There we help organizations with data, automation, and AI solutions that speed up processes, reduce errors, and enable better decisions. In that world, we saw what AI can really do when deployed correctly: not as a gimmick, but as a reliable force that takes work off your hands.
Then the penny dropped.
Why SMBs need this
If large organizations already benefit enormously from AI and automation, how much impact can it have for SMB companies, where time is scarce and every interruption is directly felt? In smaller teams, the "extra tasks" are often not distributed across departments. They land on the desk of the owner or a few employees who are already overwhelmed. That's where AI can make the difference, by giving back hours per week without losing service, quality, or personal contact.
That's why we started Botdesk.
Botdesk builds practical AI solutions for entrepreneurs who want to grow without everything remaining on their shoulders. Think of AI customer bots that answer questions and schedule appointments via your website, WhatsApp, or social media. Smart automations for email, administration, and repetitive workflows. And custom AI, tailored to your processes and industry. Always with the same goal: less noise, more focus, more time for work that really matters.
We combine two worlds: the reality of entrepreneurship and the knowledge of data and AI from the playing field of large organizations. This allows us to build solutions that are not only technically sound but especially fit how SMB companies work: direct, understandable, and effective.
AI Customer Bots
Process Automation
Custom GPT
Because ultimately, it's not about AI. It's about winning back time. Peace of mind. More control over your business. And room to do what you once started for.
What we do
AI customer bots for WhatsApp, website, and social media — answer questions and schedule appointments 24/7
Process automation to automate business processes — from email to invoice processing
Custom AI solutions tailored to your industry and workflow
Our mission
We believe AI for SMBs doesn't have to be complicated. Our mission is to make smart technology accessible for every Dutch business — without hassle, without buzzwords, with measurable results. We build AI solutions that really work: practical, reliable, and focused on automating customer service and workflow automation.
Why Botdesk
We understand the daily challenges of entrepreneurs because we've experienced them ourselves. And we know what AI can mean for businesses because we work daily with large organizations that deploy data and automation smartly. That combination makes us unique: we build AI automation that aligns with the reality of SMBs, not with what's theoretically possible.
Why you can trust us
Experience with large Dutch organizations and multinationals — we know what works
Pragmatic approach — start small, test fast, build what delivers results
Safe and reliable — always GDPR-compliant, data stays in the EU
Measurable time savings — no vague promises, but concrete hours per week back
Human tone of voice — AI that feels like a natural extension of your team
Frequently asked questions
Ready to win back your time?
Book a free 30-minute intro call. No obligations.